Millersville University - Psychology Newsletter
Branding and Layout
Adobe InDesign | Adobe Photoshop
Overview
While I worked as an intern for the University’s Communication & Marketing Department, I was assigned to design the Psychology Newsletter for the Fall Semester of 2022. The service request form I was given listed the deliverables I needed to follow. The focus was to unify the document through the Millersville University brand. The newsletter would be digital, requiring it to be exported as an Interactive PDF, and would be sent out to students, faculty, and alumni. The copy was provided via Word Doc along with pictures to be included beside the captions, and the previous semester’s newsletter was provided for reference.
Sketches
I used a similar layout as the previous newsletter to keep consistency between documents. I began by organizing the information in groups, separating each section if it should have its own page, or could share a page with other information. Once the copy and table of contents were solidified, I started constructing the newsletter. I experimented with the placement of pictures, headings, subheadings, captions, and additional supporting graphics. This project was challenging since I wasn’t used to staying within the boundaries of a brand. I’m more familiar with creating and designing a one-off piece. However, this project helped me understand the importance of learning how to design within a brand’s guidelines, and how to explore and experiment within those guidelines.
Above is the previous Psychology Newsletter I used for inspiration and consistency.
In Progress
I received a lot of feedback from my bosses on how to better my project. During this halfway point is where I understood more about how to make the branded design interesting. The lead graphic designer pushed me to add variety to headings and to keep consistency between pages. She also advised me to edit photos in Photoshop if they did not fit the page just right. She encouraged me to triple-check the copy so that no words were broken up by a hyphen, and so that there were no widows. This process was frustrating because this way of thinking didn’t click for me just yet. I felt that there was no way to shape and design the branded material, I couldn’t see how much could be done with the information I had. This project received a multitude of feedback, all to help me push this project to be the best it could be.
Final Piece
Below is the final version of the 2022 Fall Semester Psychology Newsletter.
